About a year ago I embarked on an exciting new project that would be different from anything I had ever done before. My goal was to create a special dress to raise money for a very effective, life-changing charity called Canada Mathare Education Trust (CMETrust.org), and the dress at the centre of that project was called The Love Dress. The dress was launched in March 2012, and was featured in Canadian Family Magazine, ParentsCanada Magazine, and on the morning show Cityline. A few of my wonderful stores: Planet Kid, Elm Hill Kids, Kid Culture and 100 Mile Child created special displays to promote The Love Dress, featuring beautiful posters that were designed by graphic designer Eric Parker, and printed by Lamin-8 Services in Toronto, both of whom generously donated these services. CMETrust promoted the dress through its own channels, and a great many people helped spread the word. “Making Love” feature in Canadian Family magazine The cheque is off to CMETrust this week, and I want to say a heartfelt thank you to everyone who has supported this project in one way or another. I hope it’s helped to spread the word about this amazing charity, so that the [...]
For about a year, I have been working on a special project. You know how sometimes an idea pops into your head, and you wonder “Could I really do that?” This is one of those. I am frequently asked to donate dresses to charities, mostly for silent auction fundraisers. My customers have causes that they care deeply about, and they ask, so I give. It’s easy. But sometimes we want to do meaningful things that are not so easy, that require thought, investment, time and risk. And sometimes a cause or an organization strikes our heart in a different, more persistent way. The Canada Mathare Education Trust felt like that to me. It’s a secular, volunteer-run, registered Canadian charity that provides high school scholarships for children living in the Mathare Valley slum in Nairobi. Mathare is one of the largest and most impoverished slums in Kenya, and most of its 800,000 residents live on less than a dollar a day. Thanks to the opportunities CMETrust provides, kids who would otherwise not have access to a high school education are thriving, and several graduates are now starting university. The students are seizing these opportunities, working hard, and taking on leadership roles [...]
About a year ago I embarked on an exciting new project that would be different from anything I had ever done before. My goal was to create a special dress to raise money for a very effective, life-changing charity called Canada Mathare Education Trust (CMETrust.org), and the dress at the centre of that project was called The Love Dress. The dress was launched in March 2012, and was featured in Canadian Family Magazine, ParentsCanada Magazine, and on the morning show Cityline. A few of my wonderful stores: Planet Kid, Elm Hill Kids, Kid Culture and 100 Mile Child created special displays to promote The Love Dress, featuring beautiful posters that were designed by graphic designer Eric Parker, and printed by Lamin-8 Services in Toronto, both of whom generously donated these services. CMETrust promoted the dress through its own channels, and a great many people helped spread the word. “Making Love” feature in Canadian Family magazine The cheque is off to CMETrust this week, and I want to say a heartfelt thank you to everyone who has supported this project in one way or another. I hope it’s helped to spread the word about this amazing charity, so that the [...]
For about a year, I have been working on a special project. You know how sometimes an idea pops into your head, and you wonder “Could I really do that?” This is one of those. I am frequently asked to donate dresses to charities, mostly for silent auction fundraisers. My customers have causes that they care deeply about, and they ask, so I give. It’s easy. But sometimes we want to do meaningful things that are not so easy, that require thought, investment, time and risk. And sometimes a cause or an organization strikes our heart in a different, more persistent way. The Canada Mathare Education Trust felt like that to me. It’s a secular, volunteer-run, registered Canadian charity that provides high school scholarships for children living in the Mathare Valley slum in Nairobi. Mathare is one of the largest and most impoverished slums in Kenya, and most of its 800,000 residents live on less than a dollar a day. Thanks to the opportunities CMETrust provides, kids who would otherwise not have access to a high school education are thriving, and several graduates are now starting university. The students are seizing these opportunities, working hard, and taking on leadership roles [...]